CALL FOR PAPERS

Sustainable Marketing Delivery Value: Climate Action to Market Impact through Sus-Tech Innovation & SDGs:

CONFERENCE TRACKS

TRACK 1: Climate Action, Carbon Markets & Market Transformation

  • Climate Action and Business Responsibility
  • Carbon Footprint Measurement and Reduction Strategies
  • Carbon Markets, Offsetting, and Climate Finance
  • Climate-Responsive Marketing Strategies
  • Role of Marketing in Advancing SDG 13 (Climate Action)

TRACK 2: Sustainable Consumers, Markets & Behavioural Transformation

  • Sustainable Consumer Customs
  • New Consumption Influence
  • The Indian Consumer and Sustainability
  • Contemporary Indian Marketing Environment
  • Rural Marketing
  • Sustainable Prospects

TRACK 3: Green Marketing, Brand Strategy & Value Communication

  • Green Marketing
  •  Environmental Marketing & Green Entrepreneurship
  •  Product, Brand Management and Advertising
  •  Tech Supported Sustainability of Brands
  •  Sustainable Marketing: Issues and Challenges

TRACK 4: Digital, Social & Emerging Technologies for Sustainable Marketing (Sus-Tech)

  • Digital and Social Media Marketing
  •  Emerging Technologies in Marketing
  •  Sustainable IT & Digital Transformation
  •  AI for Sustainability
  •  Marketing Models and Analytics

TRACK 5: Circular Economy, Eco-Design & Sustainable Food Systems

  • Circular Economy for Sustainability
  •  Eco-Friendly Product Design
  •  Food Systems
  •  Sustainable Packaging Solutions
  •  Cradle-to-Cradle Manufacturing

TRACK 6: Sustainable Supply Chains, Logistics & Operations Integration

  • Managing Distribution Logistics
  •  Marketing and Supply Chain Management
  •  Marketing and Operations Management Interface
  •  Supply Chain and Logistics Innovations
  •  Blockchain for Transparency
  •  AI-Driven Route and Efficiency Optimization

TRACK 7: Finance, FinTech & Investment for Sustainable Market Impact

  •  Marketing and Finance Interface
  •  Fintech Marketing
  •  Funding and Investment in Green Tech
  •  Green Bonds and Sustainable Investing
  •  ESG-Linked Financial Performance

TRACK 8: SDGs, Metrics, Reporting & Policy Alignment

  • Sustainable Development Goal Indicators
  •  Sustainability Metrics and Reporting
  •  ESG (Environmental, Social, Governance) Frameworks
  •  Carbon Footprint Tracking
  •  Certifications, Compliance, and Governance

TRACK 9: Strategic, International & B2B Sustainable Marketing

  • Strategic Marketing
  •  Direct and B2B Marketing
  •  International Marketing & Marketing in Emerging Countries
  •  Scaling Sustainable Business Practices
  •  Global Collaboration for Sustainability

TRACK 10: Sectoral Applications of Sustainable Marketing

  • Sales, Distribution and Retail Management
  •  Tourism, Hospitality & Destination Marketing
  •  Sports Management and Marketing
  •  Sustainable Service Ecosystems

TRACK 11: Sustainability Leadership, HR, Governance & Future Pathways

  • Marketing and Human Resources Management Interface
  •  Corporate Sustainability Strategies
  •  Employee and Stakeholder Engagement
  •  Sustainable HR Practices
  •  Sustainability Navigator: Core Principles of Sustainable Tech
  •  Challenges and Opportunities Ahead for Sustainable Tech for Business

TRACK 10: Sectoral Applications of Sustainable Marketing

  • Sales, Distribution and Retail Management
  •  Tourism, Hospitality & Destination Marketing
  •  Sports Management and Marketing
  •  Sustainable Service Ecosystems

BROAD CULTURE THEMES:

  • Sustainable Consumer Customs
  • New Consumption Influence
  • Environmental Marketing & Green Entrepreneurship
  • Sustainable Prospects
  • Sustainable Development Goal Indicators
  • Food Systems
  • Sustainable Marketing: Issues and Challenges
  • Contemporary Indian Marketing Environment
  • Direct and B2B Marketing
  • The Indian Consumer and Sustainability
  • Tech Supported Sustainability of Brands
  • Digital and Social Media Marketing
  • Emerging Technologies in Marketing
  • Fintech Marketing
  • Circular Economy for Sustainability
  • Marketing and Finance Interface
  • Managing Distribution Logistics
  • International Marketing & Marketing in Emerging Countries
  • Marketing Models and Analytics
  • Marketing and Supply Chain Management
  • Marketing and Operations Management Interface
  • Rural Marketing
  • Green Marketing
  • Product, Brand Management and Advertising
  • Sales, Distribution and Retail Management
  • Sports Management and Marketing
  • Strategic Marketing
  • Tourism, Hospitality & Destination Marketing
  • Marketing and Human Resources Management Interface

SUSTAINABILITY NAVIGATOR

1. Core Principles of Sustainable Tech

  • Circular economy and zero waste
  • Energy efficiency and carbon reduction
  • Ethical sourcing and responsible
    manufacturing

 2. Green Energy Solutions

  • Solar, wind, and geothermal energy
  • Smart grids and energy storage
    Reducing reliance on fossil fuels

 3. Sustainable IT & Digital Transformation

  • Green data centers and cloud computing
  • Low-power devices and eco-friendly software
  •  AI for sustainability

 4. Supply Chain and Logistics Innovations

  • Sustainable sourcing and ethical suppliers
  • Blockchain for transparency
  • AI-driven efficiency and route optimization

 5. Eco-Friendly Product Design

  • Cradle-to-cradle manufacturing
  •  Biodegradable materials and 3D printing
  • Sustainable packaging solutions

6. Sustainability Metrics and Reporting

  • Carbon footprint tracking
  • ESG (Environmental, Social,
    Governance) frameworks
  • Certifications and compliance

 7. Funding and Investment in Green Tech

  •  Green bonds and sustainable investing
  • Government grants and subsidies
  • Venture capital for cleantech startups

8. Scaling Sustainable Business Practices

  • Corporate sustainability strategies
  • Employee and stakeholder engagement
  • Sustainable HR practices
  • Partnerships and industry collaborations

 9. Emerging Technologies for Sustainability

  • Overcoming adoption barriers
  • Global collaboration for sustainability
  • The role of businesses in shaping a
    green future

 10. Challenges and Opportunities Ahead
for Sustainable Tech for Business

  • Corporate sustainability strategies
  • Employee and stakeholder engagement
  • Sustainable HR practices
  • Partnerships and industry colaborations

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